On Earth Day, Sunday April 22nd 2018, Surfrider Pacific Rim organized a clean up of Tofino’s beloved MUP, traversed by locals, pets, and visitors – by foot, bike, skateboard, scooter and stroller. This year’s Earth Day theme was the first of a multi-year theme “Ending Plastic Pollution”, which directly relates to Surfrider’s focus of eliminating single use plastics and implementing progressive recycling practices. Huge thanks to the Wickaninnish Inn who were the main partner on this clean up, thanks to Jamie’s Whaling Station & Adventure Centres for sponsoring the Love Your Beach Clean Program, and thanks to Treeera for the prizes. Special thanks to Tourism Tofino, Jamie’s Rainforest Inn and the Tofino Botanical Gardens and Ecolodge for supplying the MUP clean up stations, and all the volunteers that came out and participated! We will succeed in fulfilling Earth Day’s multi year theme by working together and addressing the roots of plastic pollution amongst our own behaviours, the businesses we support, and the government that we influence.