My design education in 2011 at the University of the Fraser Valley in Abbotsford, British Columbia where I studied Design Fundamentals and Applications. After two years, I moved to Vancouver to further my education and enroll in the Publishing Program at Langara College where I would go on to become the Associate Art Director of Pacific Rim Magazine, a 64 page full colour magazine where I would help manage a team of 30+ people.
After completing the program, I began aggressively pursuing employment in the design industry here in Vancouver only to realize that I had pigeonholed myself into editorial design, when my real passion was in branding. Then I found the IDEA Program at Capilano University. A three year (now a four year) intensive program that was recognized for producing industry ready graduates that not only met expectations, but exceeded them.
I was accepted into the program and began the final stage of my design education in the fall of 2012. In the summer after second year, I was given the opportunity to apprentice at Clawhammer Letterpress in Fernie, British Columbia under the watchful eye of Michael Hepher. It was here that my love for typography and a tactile process were exercised as I got to work hands-on with various letterpress machines, hand-mix ink, and set type by hand.
Returning to Capilano University to complete the final year of the IDEA program the following fall, I chose to focus on branding and typography as my main disciplines. It took 2 days after graduation to land my first job as a junior designer at Spring Advertising. Since then, I’ve went on to work with companies like Agency Media, BAM Communications, Ambr Digital, and now SITE Partners where I’m the Head of Design & Brand Strategy.
My goal as a designer is to work with clients to create conviction within their brand. In an industry saturated by shallow promises, cheap tricks, and buzzwords, the only way to break through the noise is to be truly authentic. My job is to work with the client to find a way to celebrate what they do, and who they are. To pull apart the DNA of a business and find what makes it truly special.
My job, is to craft your conviction. www.joshuaseinen.com.